Etihad Airline Innovative Brief
Advertising and marketing brief – Bill Abdul Hak
Client: Etihad Air carriers
Background for the product and Ad campaign.
-Introduction of the brand.
Etihad Airline is among the leading intercontinental aircrafts, and in just five years they may have flown more than 17 , 000, 000 Guests to more than 60 destinations over the Middle East, Africa, Quotes, Europe, America and Asia. With their multiple national promotions, Etihad can be ranked while the number one flight. Etihad Air passage has received more than 30 honours since its inauguration in 2003. It has a several star rating by Skytrax and a five star rating for its 1st and business class item. It is presently voted the amount 1 aircarrier for having the best business category in the world. They have also dominated awards for having the best 1st class in the world, successful it intended for the second time in the last 2 yrs; which were granted by the WTA – 'World Travel Awards' association. -History
Etihad Airways which means (unity) was established since the nationwide airline with the United Arab Emirates in July 2003 by Regal (Amir) Rule issued by simply Shikh Khalifa Bin Zaid Alnahyan. This started with an initial paid-up capital of AUD one hundred sixty million. Services were introduced with a etiqueta flight to Al Ain which is a point out in UAE on your five November the year 2003. On 12 November 2003, Etihad started commercial businesses with the start of providers to Beirut, and moved on to become the fastest growing airline in the history of commercial aviation. In June 2004, the airline made a great AUD2. 6-billion order for new aircraft in 2004, which included five Boeing 777-300ERs and 24 Airbus aircraft, which include four A380-800s. The flight announced the biggest aircraft purchase in business aviation record at Farnborough International Air show in 2008, for about 205 airplane – 100 firm purchases, 55 options and 60 purchase privileges. As of May 2010, the airline runs services to 61 places around the world from the home foundation in Abu Dhabi. In 2008 Etihad carried much more than 6 , 000, 000 passengers, when compared to 4. 6 million in 2007. Last year, seat factor was seventy four per cent, holding steady for the 2008 level. Etihad Air carriers, also sponsors multi sports events, regionally and internationally. In the year 2000, Etihad paid the Melbourne premiere and multi purpose sports venue ( Etihad Stadium). Etihad Stadium branding features about giant milestone signs externally of the building and on every directional, scoreboard and edge advertising signage throughout the interior of the Arena. In 08, it also subsidized the Ferrari F1 Group, formula 1 universe championship cases. Also, in December 3 years ago it became it sponsor in the Formula 1 Abu Dhabi Grand Tarifs. The deal was the F1 competition in the UAE's capital town named the Formula A single Etihad Airways Abu Dhabi Grand Tarif until 2011. -Australian Support History.
Etihad Airways, has increased the destinations available for passengers traveling to Down under by expanding its code share agreement with Qantas. As part of the contract, the Etihad two-letter ‘EY' code is actually placed on travel arrangements from Sydney to Ayers Rock (Uluru), Alice Suspension springs, Canberra, Hobart and Melbourne and plane tickets from Brisbane to Cairns. The expansion of this codeshare agreement with Qantas reaffirms the determination to passengers around the world who have are soaring to Sydney and want to go to towns and cities outside the key gateways. The new ways are beyond the services that were part of the initial codeshare arrangement, which commenced in Drive 2009 and can include flights among Sydney and Brisbane, Sydney and Cairns, Sydney and Adelaide, and Melbourne and Adelaide, as well as Sydney to Auckland in New Zealand. More above, recently, Etihad Airways has brought interim authorization from the Australian Competition and Consumer Commission (ACCC) because of its proposed proper alliance while using Virgin Blue Group. The ACCC acceptance means Etihad Airways and Virgin Blue will offer customers a new put together global air travel network, attaching...