Micrimax Marketing

 Micrimax Advertising Research Conventional paper

Micromax

MicromaxВ is an IndianВ consumer electronicsВ company located inВ Gurgaon, В Haryana, В India. It targets the production ofВ mobile mobile phones, tablets, data cards andВ LED televisions. It includes 23 home offices country wide and international offices in Hong Kong and Dubai.[5][6]Presently, the company has about 1900 employees.

In 1991 Micromax centered on reselling and distribution of hardware tools and as an IT software program company back in 2000 focusing on embedded programs. In 08, it joined mobile handset business through 2010 it became one of the largest Indian domestic mobile handsets company by offering unique cost-effective innovations. The company has a 24% market share inside the smartphone part in India as per the CMR report intended for April 2013.

Micromax, is the 12th greatest handset manufacturer in the World (According to Global Handset Seller Market share statement from Strategy Analytics). The Indian brand is calling the global frontiers with impressive products that challenge its status that Innovation comes with a value. With a great in-depth understanding of rapidly changing consumer personal preferences coupled with the usage of advanced solutions, Micromax have been able to distinguish itself from your competitors through innovation and design.

We all understand the heart beat of the customer and hence continuously invest in to strengthening the item portfolio even though R& M and innovative marketing strategies.

" Our Technique focuses on searching for, designing and using the latest technologies to produce products at inexpensive costs. ”

Each of our product stock portfolio embraces much more than 60 designs today, ranging from feature abundant, dual-SIM mobile phones to QWERTY, touch-enabled smart-feature phones and 3G Google android Smartphone's. We all also lay special concentrate on the products to improve the customer's overall experience with the device. The majority of our goods come with impressive packaging and bundled add-ons.

Globally, Micromax caters to a varied target audience having their focus majorly on the youth. Our abroad product portfolio is tailor-made to suit the needs and aspirations of our growing client base in the international markets. Micromax Informatics Limited provides mobile phone solutions and cellular technologies intended for mobile users. It also provides mobile phones and wireless info cards, which includes GSM and CDMA, dual SIM, QWERTY chat, music-touch, lifestyle, and utility telephones. The company serves Ambala, Jallandhar, Jaipur, Lucknow, Agra, Patna, Durgapur, Haldia, Dehradun, and Shimla markets. Micromax Informatics Limited begun in 1991 which is based in Gurgaon, India. The corporation also has operations in Bangladesh, the Usa Arab Emirates, Sultanate of Oman, Kuwait, and Qatar. Micromax Informatics Denies BORSEGANG (OSTERR.) Plans

August 9 13

-------------------------------------------------

Micromax Informatics Limited is not really pursuing any kind of fund-raising strategies, Deepak Malhotra, Chief Executive of Micromax, explained. Economic Times reported in March it turned out planning to raise funds via an initial community offering later on in year 2013. -------------------------------------------------

-------------------------------------------------

Notable products

Micromax A210 Fabric 4В

Declared on 30th of Summer 13 while using following features: 5 in . HD 1280 x 720p Display, the Mediatek MT6589 chipset (Quad core, ) 16 GIGABYTE inbuilt storage space, 1 GB MEMORY, 13 MEGA-PIXEL camera, your five MP entrance camera, В USB 2 . zero, Dual Sim capability, Google android 4. 2 . 1 Jelly Bean.

Micromax A115 Painting 3DВ

Is known as a smartphone while using following features: 5-inch display, 512MB of RAM, MediaTek MT6577 Dual Core Cpu, 5MP Rear Camera, 0. 3MP Front Facing Camera and jogging on Android os 4. 1 Jelly Bean OS. A key feature for this device is the fact it includes a 5" naked eye THREE DIMENSIONAL screen.[8]

Micromax A116 Canvas HDВ

Is a smartphone together with the following features: Quad-core 1 . 2В GHz Cortex-A7, PowerVR SGX44 GPU, 8В megapixel (MP) camera with 720p HD recording, 2MP front camera, LED flash, 156...

Related

 Business Analysis Essay

Business Analysis Essay

Assignment On Analysis Proposal to measure the manufacturer equity of Virgin Firm in Bangladesh Study course Title Business Research Course…...

 The Role of Values in Business Essay

The Role of Values in Business Essay

Public Health vs . Free Speech In the last years, business governance and business values have attained a great amount of general public interest because of implication in the economic…...

 Overview of your research Process for Business Students Dissertation

Overview of your research Process for Business Students Dissertation

What is Exploration? People carry out research in order to find things out in a systematic approach, thereby raising their understanding (Jankowicz, 1995). " Systematic” suggests that research is…...

 Tesco’s businesses stategy Dissertation

Tesco’s businesses stategy Dissertation

Executive Brief summary Operations Supervision plays a key role in achieving the main performance targets of Tesco. Whether the current operation target is to increase customer service or increase…...

 Essay about What is the value of the notion of the product circuit for business planning and spending budget?

Essay about What is the value of the notion of the product circuit for business planning and spending budget?

INTRODUCTIONThe product pattern concept claims that all products have a life span. Considering that the desirability and sales of the product adjustments at different stages of a product's your life…...

 Mobile Voting System Dissertation

Mobile Voting System Dissertation

In Academic Association with In Academic Affiliation with Design and Develop a Mobile Advertising System A project provided to The Faculty…...

 where the brain is with no fear Dissertation

where the brain is with no fear Dissertation

п»їSix's Thermometer The thermometer on the right is a special one particular for documenting maximum and minimum temperatures. All Six's thermometers have one main long 'U' shaped conduit.…...

 Delphi Methods Essay

Delphi Methods Essay

Devil's Advocacy A strategy for protecting against group think in which a group or specific is given the role of critic during decision making. • This…...

 Essay on Why Aren’t We Always be Friends?

Essay on Why Aren’t We Always be Friends?

Geoffrey Eppler 1301-22 Dr . Ann Suppose 10 November 2011 How come Can't We all Be Good friends? In the past ten years, social media and technological…...

 Child Treatment Essay two

Child Treatment Essay two

п»їMatthew Peelman Professor Rhodes Eng 100. 1 2014 Oct. 21 years old Child Punishment Sarah went into the area covered in…...

 Mariachi Music Research Daily news

Mariachi Music Research Daily news

Mariachi music originated from Jalisco, South america. It is said this began inside the town of Cocula. It is a version of theatrical band, it includes violins, harp and guitars…...

 Fashion: Clothing and Style Dissertation

Fashion: Clothing and Style Dissertation

Daisy Style Interview Newspaper 9-10-12 Vogue plays a major role in people's lives; it is always changing bringing in new styles along with new…...